Pruthviraj
Desai

MBA candidate · product, data & AI

I’m pursuing an MBA at Cambridge Judge Business School and bring experience across product, growth, and analytics. I enjoy turning ambiguous problems into useful products through customer insight, data, and hands-on experimentation.

Now
Experience

Dashverse

An AI entertainment startup engineering the future of storytelling.

Associate Product Manager

Dec 2025 — Jun 2026

  • Developed a performance-marketing retargeting strategy for lapsed users, testing tailored entry price points and increasing conversions by 6%.
  • Designed a cohort-based lifecycle strategy that increased engagement by 26% and improved retention by 14% across cohorts.

Product Analyst

Nov 2024 — Nov 2025

  • Established unified product analytics by integrating Mixpanel, AppsFlyer, and RevenueCat data, doubling visibility into product performance.
  • Optimised event tracking by removing redundant events, improving tracking efficiency by 30% and reducing associated costs by 5%.

Masai School

A career school reshaping education through outcome-driven, industry-aligned programmes.

Senior Business Analyst — Growth

Apr 2024 — Oct 2024

  • Built an integrated analytics framework for admissions and influencer-marketing funnels, reducing decision-making time by 50% and improving campaign effectiveness by 20%.
  • Redesigned data architecture for a new placement product, leading migration that improved query efficiency by 30% and achieved 100% data accuracy.
  • Partnered with the curriculum team to define success metrics and use student data to improve curriculum strategy and learning outcomes.

Business Analyst — Operations

Aug 2022 — Mar 2024

  • Designed a behavioural-tracking programme using Airflow and AWS Redshift, and developed an ML model to predict student outcomes, improving results by 15%.
  • Automated attendance and assignment tracking, cutting manual effort by 30% and accelerating data-informed decision-making.

Uni Cards

A fintech company rethinking conventional credit-card products.

Risk Associate

Jun 2022 — Aug 2022

  • Improved the accuracy of the automatic fraud-detection model by analysing transaction data for unusual spending patterns, reducing false positives by 35%.
Education

Cambridge Judge Business School

2026 — 2027

Master of Business Administration (MBA)

University of Cambridge · Cambridge, UK

Indian Institute of Technology Kanpur

2018 — 2022

Bachelor of Technology, Materials Science and Engineering

Kanpur, India

Elsewhere
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